Registration & Travel

Where do people go to check in?
All attendees can check in at the general registration desk on the 3rd Floor in the Dallas Foyer (outside of the Main Ballroom). Pinnacle Registration is outside of the Pinnacle Lounge on the 3rd Floor, Fair Park 1. Both open on Monday, 9/15, at 11 AM. Please have your ticket pulled up on your phone for a quick check-in process. You can find it on the Home Page of the mobile app.

Can I transfer my registration to another team member if I can no longer attend?
Yes. To transfer your ticket, please find your original Registration Confirmation email and choose “Manage Registration Details” at the bottom of the email. You’ll be taken to a page where you can transfer your ticket to your team member!

Will transportation be provided between the hotel and off-site evening events?
AVANT will provide shuttles to and from Gilley’s for the Closing Party, starting at 7:45 from the Omni Dallas Hotel. For any other off-site plans, including dinners on Tuesday, guests should plan to book their own transportation.

Hotel & Accommodations

Are all meals included with registration, or should I budget separately?
Breakfast and lunch are included with registration and will be served on Tuesday (9/16) and Wednesday (9/17) outside of the Dallas & Trinity Ballrooms. We’ll also provide snacks and beverages throughout the day.
There will be an assortment of dinner options at our Opening Reception Block Party on Monday (9/15). Attendees are welcome to make their own dinner plans on Tuesday (9/16) and Wednesday (9/17). There will be light bites available at the Closing Party on Wednesday.

Are meal options available for different dietary restrictions?
We are able to accommodate vegetarian and gluten-free options. All items will be clearly labeled for easy identification. If you have more specific dietary needs, we recommend planning for your own meals to ensure you’re fully accommodated.

Is parking available on-site? If so, what is the cost?
Yes, the Omni Dallas offers hourly and overnight parking. Below are the rates. AVANT cannot offer parking validation. Please check with the front desk at the hotel for additional parking questions.
Valet Parking Rates:
0 – 4 hours: $28
4 – 8 hours: $34
Overnight: $40
Self-Parking Rates:
0 – 4 hours: $21
4 – 8 hours: $24
Overnight: $30 – In and out privileges

On-Site Experience

Will session recordings or slides be available after the event?
We are recording some of the Main Stage keynotes and will share them with attendees to access in Pathfinder and on the AVANT website shortly after the event.

How do I reserve a spot in breakouts—advance sign-up or first come, first served?
Breakouts are first come, first served. You can “favorite” breakouts via the “All Sessions” tab in the app, but this will not reserve a spot for you in that session.

What is the dress code?
There is no specific dress code. Most attendees choose smart casual or business casual attire throughout the event.

What is the best place for attendees to access the event schedule?
You can see the full event schedule in the “Agenda” tab in the app.

What is the Wi-Fi?
Network: Special Forces
Password: wegotyourwifi

Networking & Vendor Engagement

How do I schedule 1:1 meetings with vendors?
We have designated specific times and spaces for vendor networking throughout the event. The following are our recommended times for vendor meetings:
Monday, 9/15: Beginning at 4:30 PM in Indispensability Park
Tuesday, 9/16: 3-6 PM, Indispensability Park
Wednesday, 9/17: Informal open block for meetings, 4-6 PM

What is Indispensability Park?
Indispensability Park is our designated area for vendor networking. All CX AI vendors will be located in Dallas Ballrooms E&F. All other vendors will be next door, in the Trinity Ballroom. Both are located on the 3rd floor.

How does the badge/contact exchange system work at SFS25?
New this year, you can use your badge to seamlessly connect with other attendees, download content instantly, and take part in our SFS on-site game. Simply tap your badge at designated touchpoints to collect points, earn badges along the way, and win exciting prizes! Toggle over to the Klik tab in the event app to learn how to participate.

Are evening networking events included automatically, or do they require sign-up?
Evening events are included in your registration ticket and DO NOT require additional sign-ups.

Do I need a wristband to gain access to any off-site events?
Yes, you will need a wristband for our Closing Party on Wednesday, 9/17, at Gilley’s. You can get your wristband at any of the registration desks when you check in.

Pinnacle & Recognition

What are the Pinnacle benefits this year?
All Pinnacle members have access to our exclusive Pinnacle Lounge, located in Fair Park 1 on the 3rd floor, as well as our Pinnacle registration desk, located right outside of the lounge, where they can experience a fast check-in process and a complimentary glass of Champagne in the lounge!
Pinnacle members can use the lounge as a quiet space to relax, take calls or meetings, and enjoy a selection of exclusive snacks and drinks.

Are there any Pinnacle-only events this year?
Yes, we will host a Pinnacle-only Champagne Toast on Wednesday, 9/17 at 4:15 PM in the Pinnacle Lounge after the Closing Keynote! All Pinnacle members are invited to attend.